Tag Archives: keywords

3 Things You Probably Don’t Know About Google Adwords

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I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question you may have but this should be a good start.

1. There are three types of keywords.
In the online world, there are three types of keywords that consumers use when searching online that business owners need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

•Beats vs Bose
•Beats by Dre review
•Beats pricing
•Beats alternative

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise.

Buyer: A customer often has his or her credit card sitting next to the keyboard as they are searching. That’s why you need to come up with the right keywords that they are searching for. Most people know exactly what they want, just not where to find it. So they search. They will use specific keywords. You can always tell you have a “buyer keyword” when they use the following:

•color
•size
•make
•model
•brand name

For example, as I read reviews of headsets, I finally found the one I wanted. It was made by Planatronics and called the Audio 995. I was ready to purchase and I entered into the Google search results the phrase “Planatronics Audio 995.”

This is what I call buyer keywords. These are keyword phrases that people use with specific things about the product. If you know these keywords, you should be bidding on them as they usually lead to sales.

2. Try dynamic keyword insertion.
You can save time when you use dynamic keyword insertion. Rather than writing lots of ads, you can shortcut the process by putting {keyword} in the ad. It can be used in a number of different places:

•The headline
•The description lines
•Display URL
•Destination URL

Let’s say you have 1,000 keywords and you don’t want to write 1,000 different ads. All you have to do is add {keyword} and your desired keywords will appear. In most cases the keyword or keyword phrase the searcher just used while searching in Google.

In case you have a keyword that won’t fit in the ad, you can set a default word. If your default word was banana, then you do the following: {keyword:banana}. There isn’t a space between the colon and banana.

3. Ad position doesn’t affect CTR.
Because I’m going to get a lot of slack for saying this, I want to make sure that you read this carefully. The range of ad position for the first page of Google is 1 to 11. I’ve found that click-through-rate (CTR) isn’t affected by the ad position. Note that it doesn’t affect quality score either.

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How can I make such a claim? Google bolds the keyword that is being searched for by a user. As you can see in the search above, I searched for “Insurance” and it’s bolded in the picture.

User sees your ad and sees that it’s relevant to them. The CTR will be the same, regardless of ad position. Make sure your keywords are in the ad somewhere, preferably the Title.

Source: http://www.entrepreneur.com/article/230060

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The Importance of Updating Your Website’s Content

seo_exclusive1Creating a well organized, well written website is a great accomplishment and it can lead to a lucrative business, but that isn’t where the work ends. Whether a website was created last month or last year, it is absolutely essential to keep the content fresh, accurate, and up-to-date. Updating the content on a website so that it remains on topic and relevant can help push any business to center stage.

The Internet plays a vital role in many people’s lives today. Through the decades, the Internet has evolved from a novelty to a tool that is used in almost every aspect of one’s life, from paying bills and ordering groceries to communicating with friends and family to earning an income. Because the Internet is so dynamic, webmasters must constantly deal with the challenge of simply keeping up with regular changes and the latest innovations and trends. That means that regular website maintenance is essential to ensure that visitors are getting the very best information possible.

Update frequently – it’s essential
Consistently updating a website’s content is the only way to maintain a competitive edge. Here is a look at the importance of updating certain aspects of a website to ensure that users are getting the best experience possible which will, in turn. result in improved sales and a better online presence.

Types of website content
There are two types of content on a website: that which is static and that which is dynamic. Static content would include the likes of the “About Us,” “FAQ,” and “Contact” pages, whereas dynamic pages might include the news section or blog. The dynamic content should be frequently updated and should be relevant at all times. Static content should also be updated, however, it does not need to be done as frequently.

When updating the content of a website, it is not only important to ensure the content is relevant and fresh, but also well crafted. New search engine algorithms require that content be well written for the human eye rather than for the search engine spiders. The focus should be on original, quality content that is not just limited to the written word but should also include infographics and videos.

If a webmaster fails to update a website for a significant period of time, that website will fail to keep up with the constantly changing market. This can mean certain doom for any online business because the website will almost certainly lose its ranking in the search engines, and every webmaster knows the lower the rank, the fewer the customers.

Hiring a competent copywriter to maintain a blog is not the only way to keep the content of a website updated and fresh, though it is an excellent way to attract regular visitors and engage the customer. Today, social media plays a vital role in the success of a content marketing strategy. Therefore, any business should have a presence on the leading social media sites such as Twitter and Facebook, where customers may obtain the latest information and engage with the business.

Source: http://www.seo-news.com/the-importance-of-updating-your-websites-content/

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