Tag Cloudadvertising american express amex blog blogging brand branding budget friendly business cards business success commercial printing commerical printing company brand direct mail effective marketing email email marketing facebook globaltech globaltech east inc google graphic design keywords logo mail marketing online online marketing online reputation pay-per-click ads print printing print marketing print myths print rumors reputation sbs seo small business small business saturday social social media twitter website website content
Tag Archives: brands
Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media Marketing University (SMMU).
Some 24.5% of brands are in the process of developing a strategy for dealing with negative comments, 7.6% have strategies in place that are proving to be ineffective, and 23.4% do not have a strategy in place and do not have plans to develop one, the study found.
The report was based on data from a survey of 1,036 marketers, social media strategists, C-Level executives, and entrepreneurs.
Other key findings:
26.1% of respondents say their brand’s reputation has been tarnished as a result of negative social media posts, 15.2% have lost customers, and 11.4% have lost revenue.
58.2% of brands receive customer complaints via social media occasionally, 10.9% receive them somewhat often, and 4.9% receive them very often.
Only 17.6% of brands strive to respond to customer complaints on social media within an hour. Most (52.2%) respond within 24 hours, and 21.4% percent rarely or never respond.
About the research: The report was based on data from a survey of 1,036 marketers, social media strategists, C-Level executives, and entrepreneurs conducted February 10-13, 2014.